Trends and developments in the Soup Market

Soup Market Market Report 2012

Executive outline

This estimates that the united kingdom soup market was price £562m in 2011, once experiencing 100% growth from 2010. the first reason behind this increase is that the rise in food and commodity worths; sales are down for the bulk of makers thanks to the robust economic climate and also the active price wars between brands and supermarkets. To counteract these trends, It expects makers to take a position in flavour and package innovation, therefore shopper curiosity boosts sales in 2012.


This Market Report divides the soup market into 3 principal categories: wet ambient, recent chilled and dry soups. in step with Kantar Media's Target cluster Index (TGI) survey, in 2011, 82.3% of the united kingdom population bought manufactured soups. By retail sales worth, the wet ambient sector makes up sixty one of the entire market, followed by the recent chilled sector (27.6%) and also the dry soup sector (11.4%).


The share of the market accounted for by recent chilled soups grew the foremost in 2011, because of the demand for gourmand lunches and also the perception that these sorts of soup are the healthiest choice. Over the past many years, the dry soup sector has struggled, as a result of it's thought to be the smallest amount healthy of the 3 classes. To counteract this trend, makers have increased the vegetable content and introduced original product. The success of those initiatives are determined in 2012. Key Note expects the wet ambient soup sector's growth to gradually slow, as a result of shoppers are choosing cheaper supermarket own brands for his or her basic shelf product, together with canned soups.


The future of the soup market within the UK is hazy. From bound angles the market is doing well, with sturdy worth growth and a few firms showing an increase in profit and sales; others, however, are experiencing slumping sales and profits; and plenty of a fall in one and an increase within the different. this can be as a result of company profit within the soup trade is being squeezed between rising food and commodity costs and pressure from supermarkets to stay costs low. it'd seem that the whole names that when attracted shoppers are currently weighing profits down, as makers struggle to compete with supermarkets' own brands.